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At first sight you could mistake The Morning Show for an Aaron Sorkin creation. There's plenty of brisk walking and talking through the hallways of UBA, a fictional network that produces the The Morning Show. The Apple TV Plus series was actually created by Jay Carson (House of Cards) and developed by showrunner Kerry Ehrin (Bates Motel). TV veteran Mimi Leder (ER, On The Basis of Sex) directs.